El Creative continues to service Wingstop, but when I began there out of college, my first real project was to create the graphics for a TV commercial with Troy Aikman. Although the flavor graphics I created (and which were featured) weren’t revolutionary, they started a several-year phase of myself and colleagues producing work as Wingstop’s exclusive advertising partner.
I’ve featured here only a few of the things which I produced myself, but beyond what is shown, I pitched commercial scripts (which DIDN’T air) and wrote radio scripts (which DID air), along with producing years’ worth of in-house work such as training videos, uniform guides, and awards presentations.
The graphic featured here is a widget that Wingstop displayed on their site as they approached their Millionth wing sold.