Two Fish Technologies is an IT company— a descriptor which sells it far short—created to fill the gap that existed for small to medium businesses who simply want their systems running, want someone they trust will solve their issues honorably and quickly, and who don’t have a limitless budget.
The challenge with this company’s branding, which ultimately became its solution, was twofold:
- The name, though good and meaningful, created a specific problem in that fish logos, particularly for sale fish logos, eliminated a lot of my options.
- The idea of IT just sounds boring on the surface. It’s only so sexy to discuss how quickly one can optimize your network. (Although to watch the Josh work is pretty awesome.)
