McGibney Guitars exists and thrives because folks have come to understand why having a living, breathing human create products that other humans use is a huge advantage.

I came to know Matt because I’m a musician who noticed his guitars, asked him if he wanted to brand them more professionally, and he—cool as a cucumber, humble as ever—said “absolutely yes!”

We did some branding work (a new artisan logo and the simple suggestion from me that he return to his own original headstock type), I produced an exclusive font for him, and most notably I created a website on which he can tell his story, sell his stock, and allow you to visually customize your dream guitar in real time.

I own several McGibney guitars and recommend them to anyone seeking an instrument that is worth every penny in sound, character, and playability.