Two Fish
Two Fish Technologies is an IT company— a descriptor which sells it far short—created to fill the gap that existed for small to medium businesses who simply want their systems running, want someone they trust will solve their issues honorably and quickly, and who don't have a limitless budget.
The challege for me then became to make fish + 2 + IT memorable. A tough gig. A great client.
The Story
McGibney Guitars
Matt and I did some branding work, I produced an exclusive font for him, and most noticeably I created a website on which he can tell his story, sell his inventory, and allow you to visually customize your dream guitar in real time.
The Story
RYRA
I vehemently lobbied for a name change for this brand, to no avail. So I took a different tact; focus on the phonetics of the name and quality of the product. The resulting graphics, logo and font all pack a ton of insider information within a visually poignant robot centaur graphic, as well as a genre-appropriate typographic identity. Find ONE other person who could pull this off.
The Story
Wingstop
El Creative continues to service Wingstop, but when I began there out of college, my first real project was to create the graphics for a TV commercial with Troy Aikman. Although the flavor graphics I created (and which were featured) weren't revolutionary, they started a several-year phase of myself and colleagues producing work as Wingstop's exclusive advertising partner.
The Story
El Creative
El Creative, my first and only long-term studio gig, was an amazing experience. This logo, though it's not technically as difficult and amazing as some others I've done, is one of my proudest for many reasons.
The Story
Yellow City Brewpub
This project brought together several things I enjoy: design, community, and good beer. I created the logo and branding for the organization, a feat which gives me pride in that I used a relatively generic motif and still managed to create something fun and memorable.
The Story
